What is marketing automation?
Marketing automation allows you to nurture a large number of contacts, at a paprticular point in their relationship with your company, using personalized and tailored communications targeted at them.
A typical example is sending them a welcome email when they register for a newsletter. It’s a way of using digital technology to reach out to your customers, at particular points in their customer journey, with the aim of building a valuable long-term relationship with them.
Successful marketing automation is highly targeted, reaching the right customers at the right time with the best possible message to move them on to the next stage in their relationship with you.
Who uses marketing automation?
Once businesses achieve a certain scale, it’s essential to employ marketing automation to some degree. If you’re an ecommerce company, it just isn’t possible to send purchase confirmation receipts to customers manually, nor is it a good use of your time. Instead, automation is used to reach out to customers.
Automation also opens up fresh possibilities for audience segmentation, customer lifecycle marketing, lead generation and lead nurturing as well as cross-selling and up-selling. Used correctly, automation is a powerful tool for customer retention and for improving profitability through the smart use of segmentation.
Automation is a powerful tool for both B2B and B2C companies that are committed to getting closer to their customers, to segmenting their data and to understanding the customer lifecycle.
It works best when organizations truly understand and commit to the potential; it isn’t an excuse for bombarding customers with emails following their first purchase.
Successful marketing automation provides insightful analysis of your company’s interactions with both existing and prospective customers. It does this by utilizing web analytics, the CRM system and your own knowledge of your customers.
How we create a successful Marketing Automation Plan!
Marketing automation is an activity that involves team effort – yours and ours.
By providing us with valuable input, you will help us to better determine how lead generation will work best for your company. You will help us to ascertain what the touch points are on the customer lifecycle and how to effectively automate communications between your company and your customers.
With your input, we can create a powerful strategic marketing automation plan that delivers ongoing value without constant effort.
We’re a certified partner of SALESmanago marketing automation platform which can help your company achieve a new level of communication with your customers to really improve how you make the most of your existing client base.