For modern companies, inbound marketing is virtually indispensable when it comes to finding and making the most of new leads.
So what is Inbound Marketing?
Inbound Marketing is focused on marketing activities that encourage people to find your products and services – as opposed to cold calling people to talk about them. This approach is about planting seeds and then watching them bloom of their own accord.
When performed to a high standard, inbound marketing can simplify sales jobs, increase brand awareness, improve the public’s trust in your company and, ultimately, help generate many useful leads. Through our skilled use of inbound marketing techniques, aptus can take charge of the following processes and turn your good business into a great one.
Inbound Marketing – Lead Generation
In a nutshell, lead generation is about getting someone to show interest in your products and services. You can manage this in a variety of different ways, including event registration forms, pop-ups, sidebars and online chat support on a website. Surveys and questionnaires are also some of the more popular methods used nowadays.
The aim of this process is to take interested people and turn them into purchasing customers. Gathering contact data is also helpful for future campaigns. The best results are usually achieved when businesses approach this section with flexible ideas that can be adapted to each prospective customer’s personal interests.
Inbound Marketing – Lead Nurturing
After generating leads through your inbound marketing, the next step is to nurture them.
In other words, you have to build a relationship with the potential clients and convince them you are professional, reliable and trustworthy enough to do business with.
It raises the profile of the company in their eyes, hopefully to the point of a purchase.
Multi-channel Inbound Marketing
This essentially means interacting with potential clients through different channels. For instance, we can begin by posting blog posts to grab attention. Then, when a person subscribes to them, we can send them emails, text messages or even call them to further inform/educate/analyze the product or service they expressed an interest in.
In an age when strategies focusing on one single method of communication are doomed to fail, being able to adapt to a variety is vital for businesses to gather new leads and make the most of them.
Benefits of Inbound Marketing
So why do all of this? As mentioned earlier, putting information about your company into the public domain helps others know more about it, therefore raising your brand’s awareness. For many smaller businesses, it can allow them to get noticed for the first time by many people.
Such information can also help educate the public about the benefits of your products and services, increasing the chance of their being purchased while also cementing the idea of your business as helpful and trustworthy. On top of that, certain approaches such as surveys and questionnaires actually help gather valuable data while simultaneously publicizing your company, killing two marketing birds with one stone.