Pop ups: you hate them, but they drive 1375% more sign ups


If you want to provoke a rant, just ask, “What do you think about pop ups?” and the wave of anger will come inevitably. You will hear that pop ups interrupt and disturb; that they ruin the experience; that they’re ugly. You could trust these declarations if you didn’t know the stats about the efficiency of that method. It’s one of the best ideas for increasing Lead Generation and Sales.

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WebMeUp team researched the problem and observed a huge incongruency between people’s negative attitude towards pop ups and the positive results that pop ups deliver. Here are some stats:
– 70% of Americans declare they get annoyed by irrelevant pop ups
– Pop ups can double your subscription rate
– Pop ups can increase sales by 162% (Entrepreneur.com case)

A fascinating paradox, isn’t it?

And there is more:
– Pop ups can drive 1375% more sign ups than the sidebar form (AWeber).
– Pop ups address the shrinking attention span of your audience. Most users, even if they like the blog, won’t subscribe automatically, because they will run to another interesting piece. Pop ups help to prevent them from leaving forever. (Wishpond)
– Contacts acquired via pop ups show lower engagement when compared to ones generated in other ways, like landing pages or static contact forms (Unbounce). It’s probably because leads who signed up via pop ups were less determined and subscribed spontaneously. But you can accept that lower engagement and work on improving it with Lead Generation campaigns. Also, monitor the quality of leads acquired from that source, so you can modify your pop ups if they deliver poor-quality leads.

How to prepare successful pop ups?

Use these 9 tips.
1. Don’t spam: the user shouldn’t see a pop-up more often that once in 24 hours. Overdoing can result only in irritating the audience.
2. Personalize: customize pop-ups basing on visitors’ interests, scoring and purchase history. If it’s a new user, offer an ebook for beginners. If it’s your actual customer, propose a complementary product. Marketing Automation platform will be vital to tailor your pop-ups to individual visitors’ needs.
3. Deliver enough information: it’s a common mistake that marketers provide too little knowledge on pop-ups. Why should I sign up? Why buy? Be sure that your pop-up includes solid arguments.
4. Put a clear CTA: the user should know what exactly you want her to do. That way she can decide quickly whether she is interested or not.
5. Don’t cheat: Don’t make quitting the pop-up difficult. Don’t put the [x] sign when the user doesn’t expect it. It makes your visitor feel stupid and frustrated. Nobody has ever converted because she couldn’t quit the pop-up.
6. Time matters: display the pop-up after 60 seconds from entering the website or after a person sees a couple of subpages. Exit pop-ups are also a great idea.
7. Make sure that pop-ups don’t slow down the website. Isn’t your website loading slower due to pop-ups?
8. Test: the only way to check how a pop-up performs is to test it on your audience. There are no universal rules – you need to find a solution tailored to your users.
9. Mobile: see how your pop-ups look on mobile devices.

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